You'll talk to the person who actually builds it.
Strategy & Design is a one-person web studio in Maine. I build custom websites and the admin portals behind them for small businesses that want software shaped around how they actually work — not the other way around.
Hi, I'm Eric.
I'm a self-taught developer, and I started Strategy & Design after watching too many small businesses run their entire operation on a pile of spreadsheets, sticky notes, and half a dozen apps that don't talk to each other.
So I build the alternative: a custom website and a custom admin portal, coded from scratch, that fit your business instead of forcing your business to fit them. When you hire me, I'm the one who designs it, writes the code, and sticks around to support it — no team to get lost in, no handoffs.
Two halves of one system
The website your customers see, and the portal you run the business from — built to work together.
Custom websites
Hand-coded, mobile-first sites built to load fast and turn visitors into customers — no templates, no page builders.
Admin portals
A dashboard built around your operation — orders, scheduling, inventory, invoicing — so your whole business is in one place.
Automation
Custom scripts and integrations that connect your tools and take the repetitive busywork off your plate.
A few things I hold to
I'll tell you the truth.
If there's a simpler or cheaper way to get what you need, I'll point you to it — even when it means a smaller project for me. I'd rather earn the next one.
One person, start to finish.
You work directly with the person writing the code. No account managers, no handoffs, no game of telephone between you and whoever actually builds it.
Built to last, not just to launch.
Custom code with no plugin bloat means your site stays fast and secure long after launch day — and it's genuinely yours.
Your business shapes the software.
I build around the way you already work, instead of bending your process to fit someone else's template.
Let's build something that fits.
Tell me how your business runs, and I'll show you what a site and portal built around it could look like. No sales team, no pressure — just a conversation with the person who'd actually build it.
Get in touchOr call directly: (207) 740-8801